Blog

A weaver at a handloom weaving indigo cloth at Udyog Bharti, Gondal

Where Our Fabric Begins: Udyog Bharti, Gondal

Weave of Culture

Our fabric comes from Udyog Bharti, a khadi institution in Gondal, Gujarat, founded in 1957 with ten spinners and a few charkhas. This is the story behind the cloth.

Where Our Fabric Begins: Udyog Bharti, Gondal

Weave of Culture

Our fabric comes from Udyog Bharti, a khadi institution in Gondal, Gujarat, founded in 1957 with ten spinners and a few charkhas. This is the story behind the cloth.

Ivory Peacock Heritage Shirt: two peacocks hand-painted in cobalt blue on ivory

The Peacock in Indian Art: From Throne to Thread

Weave of Culture

Mount of a god, crown of Krishna, throne of an emperor, messenger of the monsoon. Why the peacock has never left Indian art, and why it keeps appearing on ours.

The Peacock in Indian Art: From Throne to Thread

Weave of Culture

Mount of a god, crown of Krishna, throne of an emperor, messenger of the monsoon. Why the peacock has never left Indian art, and why it keeps appearing on ours.

Saffron Bloom Tee: hand-painted saffron blooms on an ivory oversized tee

Nine Nights, Nine Colours: Dressing for Navratr...

Weave of Culture

Navratri 2026 runs from 11 to 19 October. The nine colours, what each night honours, and how to wear them with pieces you'll keep long after the festival.

Nine Nights, Nine Colours: Dressing for Navratr...

Weave of Culture

Navratri 2026 runs from 11 to 19 October. The nine colours, what each night honours, and how to wear them with pieces you'll keep long after the festival.

Noir Magnolia Tee: black tee with a hand-painted magnolia across the back

Kalamkari vs Hand-Painted Clothing: What's the ...

Weave of Culture

Kalamkari is one of India's great painted-textile traditions. Here's what makes it Kalamkari, and how it differs from contemporary hand-painted clothing.

Kalamkari vs Hand-Painted Clothing: What's the ...

Weave of Culture

Kalamkari is one of India's great painted-textile traditions. Here's what makes it Kalamkari, and how it differs from contemporary hand-painted clothing.

The Midnight Lotus Denim Jacket, hand-painted with a lotus

How to Care for Hand-Painted Clothes

Weave of Culture

A few small habits keep hand-painted artwork vivid for years. Here's how to wash, dry, iron and store your pieces.

How to Care for Hand-Painted Clothes

Weave of Culture

A few small habits keep hand-painted artwork vivid for years. Here's how to wash, dry, iron and store your pieces.

The Bagh Raga: black hoodie with a hand-painted tiger under an ornamental arch

The Bagh Raga: The Story Behind Our Hand-Painte...

Weave of Culture

Why a tiger, why an arch, and why paint it by hand? The story behind The Bagh Raga.

The Bagh Raga: The Story Behind Our Hand-Painte...

Weave of Culture

Why a tiger, why an arch, and why paint it by hand? The story behind The Bagh Raga.