Where Our Fabric Begins: Udyog Bharti, Gondal

Every Weave of Culture piece begins long before the first sketch. It begins with a thread, spun by hand on a charkha in Gondal.

Our fabric comes from Udyog Bharti, a khadi institution in Gondal, in the Rajkot district of Saurashtra, Gujarat. This is the story of the place, and the people, behind what you wear.

Ten spinners in a rented room

Udyog Bharti was founded in 1957 by Hargovindbhai B. Patel. It began in one small rented room, with ten spinners working on Gandhi charkhas. The idea was Gandhian at its core: dignified work, close to home, through handspinning and handweaving.

Almost seventy years later, it is a registered public charitable trust, recognised by the Khadi and Village Industries Commission and the Gujarat State Khadi Gramodyog Board. Around 2,000 families earn their livelihood through its work.

Made by hand, led by women

From the start, Udyog Bharti has been about women's livelihoods. Much of its spinning is done by women from villages across Saurashtra. Their yarn then travels to a network of a few hundred weavers, who turn it into cloth on handlooms.

Slow cloth

Khadi is handspun and handwoven. No two metres are exactly alike. There are small slubs, a soft irregularity, a texture that breathes. That variation is not a flaw. It is the signature of the hand.

Udyog Bharti is also known for its khadi denim: handspun, handwoven, dyed in indigo and finished with a selvedge edge. It even builds its own charkhas and looms in-house. From cotton to cloth, the whole journey stays close to the hands that make it.

Why this matters to us

We make every piece to order, not in bulk. Choosing fabric from Udyog Bharti means choosing a supply chain we can see: the people, the tools, the pace. It matches how we think about fashion. Slow. Intentional. Rooted.

It also means the craft on a WOC piece, whether painted, printed or embroidered, starts on cloth that was itself made by hand. Two crafts, layered into one garment.

"Khadi is not just clothing. It is a transmission of artisans' feelings."

From a board on the wall at Udyog Bharti, Gondal

That line stays with us. When you wear Weave of Culture, you carry more than a design. You carry the work of hands in Gondal.

Wear stories, not trends.

See every craft we work with on Our Crafts, or browse shirts, jackets and tees, each made to order in India.